Meet the Pageant Girl Team

Based in a glittering (literally, full of sparkle) office in Culcheth, Warrington, the Pageant Girl® team
co-ordinate the pageant finals for Miss Teen Great Britain, United Kingdom Galaxy Pageants, Miss & Miss Teen Pageant Girl UK, Miss International UK and UK’s National Miss. With over a decade of experience in the pageant industry, our team are dedicated to creating professional and memorable events.

Being a part of our organisation is about celebrating and empowering women, we recognise that all women are beautiful and one of the most fantastic qualities is when a girl is unapologetically herself. The Pageant Girl® motto is ‘Beautifully Inspiring.’ Since 2012, the Pageant Girl® competitions have raised over £500,000 for our chosen charities.

We are a friendly and relaxed organisation; many of our contestants have never competed in a pageant before but we ensure they feel completely comfortable at the grand final. Not all of the finalists can win the ultimate prize but our goal is to ensure that they all return home with great memories and new friends!

Director – Holly Pirrie


Holly Pirrie (née Ikin) is a former pageant contestant herself, and so, she knows exactly what it is like to compete – having competed in pageants in the UK and internationally. Consequently, Holly knows exactly what it takes to organise a great event!

Holly was inspired by her own experiences in ‘pageant land,’ and she wanted to give more girls, and women, the opportunities that she had been afforded through pageantry. Holly works closely with all of the contestants and winners to ensure that they have an amazing year.

Holly was the first director of United Kingdom Galaxy Pageants and this launched in 2008. In 2010, Holly founded Miss Teen Great Britain, which has grown to become the leading pageant for teenagers in the UK. Holly was also awarded the UK National Director licences for Miss International and Miss Grand International. From 2011-2018, Holly was also the UK national director for Miss Intercontinental. In 2019, Holly launched the Miss Pageant Girl UK competition, from there, The Pageant Girl Weekender was born and a Miss Teen Pageant Girl UK is now crowned alongside Miss Pageant Girl UK. Most recently in the midst of the COVID-19 pandemic of 2020/2021, Holly famously created our UK’s National Miss pageant, and we held our first ever final in the summer of 2021 at our Pageant Girl Weekender and crowned 5 gorgeous new queens! Holly’s passion for the industry is evident to everyone who meets her and this shows in the events that she organises.

Event Executive – Kelsey


Kelsey has worked with Pageant Girl® since April 2021 and her role is to co-ordinate the events – ensuring that they run like clockwork and tie up any loose ends! Kelsey is one of our former finalists and a Galaxy queen, so she knows exactly how it feels to be a finalist, whether its your first time competing, or if you’re a pageant veteran going for that crown! Kelsey works closely with all of the pageant finalists and helps answer any questions they may have. She attends all of the grand finals and is always on hand to help in any way that she can. Kelsey is a firm favourite with the contestants and she works closely with Helaina, our Social Media and PR Guru and Eddison, our Junior Content Creator!


Social Media & PR Executive – Helaina



Helaina joined the Pageant Girl team in May 2021 and works on the PR for the events that we organise. She is constantly updating our websites and social media with all of our latest happenings. Helaina works closely with the regional and national press to keep them up to date with all of the latest news in the pageant world. Helaina is no stranger to the pageant industry, having competed in several national pageants herself and she’s more than happy to help with any questions our finalists may have! Helaina is part of the ‘pageant dream team’ with Kelsey, Holly and Eddison and she also attends the national finals of the UK Galaxy Pageants, Miss Teen Great Britain, and The Pageant Girl Weekender.

The Dress Studio Manager – Abby



Abby is our resident expert on pageant dresses! Abby is The Dress Studio Manager and knows everything there is to know about finding the perfect pageant dress. Abby has the patience of a saint and is more than happy to go through hundreds of different styles with you until you find the perfect gown. Abby has assisted many pageant contestants in their dress selection, many of whom have gone on to win the crown! Abby can help you with any questions or queries you may have! You can see more about The Dress Studio at


 We are the core of the Pageant Girl team who help to bring the Pageant Girl finals together; at the finals weekend, there will always be a larger team who also help backstage, prepare the girls for interview and, to help with any queries that may arise! We are proud that the team are friendly and approachable, something which is often commented on in testimonials from former contestants!

Behind the scenes….